![]() ![]() Aesthetic differences between the original and today's Helvetica can be traced to design modifications that were made to comply with requirements for machine-set typesetting, which replaced handsetting techniques. "Think of Neue Haas Grotesk as the prequel to Helvetica," said Allan Haley, director of words and letters at Monotype Imaging. ![]() It eventually became arguably the world's most famous typeface, used widely in branding, advertising and signage - but under a different name. Soon after, the design began to undergo revisions yet went on to great success. FontHaus's release of Neue Haas Grotesk marks Monotype Imaging's digital debut of a typeface that was first designed for handset composition using metal type in the late 1950s.
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